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J. Scott Coopwood, Owner
A native of Shelby, MS, Mr. Coopwood was born and raised in the
Mississippi Delta. After graduating from Ole Miss with a B.A. in
English in 1984, Mr. Coopwood moved to Jackson, MS where he started a
record company, N-Beat Records. During this period, Mr. Coopwood also
wrote, produced, recorded, and marketed ten of his own albums, which
required traveling and developing numerous business relationships in
London, New York, and Los Angeles. Many of Mr. Coopwood’s albums were
recognized by MTV, Rolling Stone Magazine, The New York Times, and by
other prominent media.
In 1989, Mr. Coopwood started a business publication, Jackson
Business Journal, in Jackson, MS, and was the publisher of the
business magazine, Forward Mississippi. Selling these in 1996, he
launched the Delta Business Journal based in Cleveland, MS, which
enjoys a monthly readership of 25,000. In 2003, Mr. Coopwood started
Delta Magazine, Mississippi’s premier lifestyle publication that
enjoys a readership of some 40,000.
Mr. Coopwood has also provided his consulting services to several
political campaigns and served as press secretary for one
congressional campaign.
Mr. Coopwood’s salesmanship and entrepreneurial abilities are of
great value to clients. His ability to frame client objectives in the
proper creative perspective and to provide strategy is one of the agency’s strong suits.
Lana Draper, Creative Director
Ms. Draper is a graduate of Delta State University with a Bachelor of
Arts Degree in Social Work and a minor in Fine Arts. Her experience
spans all areas of marketing and communications and includes more than
15 years of experience as Director of Marketing for two of Nashville's
top architecture and engineering firms: Gresham, Smith and Partners
and Hart Freeland Roberts, both of which were consistently listed
among the top 500 firms in Building Design and Construction.
Ms. Draper has also served as Director of Communications and
Community Relations for Northwest Mississippi Regional Medical Center
in Clarksdale, MS. In this role she was responsible for all strategic
planning and implementation of the marketing effort and for the
development of all advertising and collateral material. She was
responsible for all publicity about the hospital, served as the
facility's information officer, and wrote and placed all media
releases and feature articles about the medical center with numerous
local and regional publications.
At Coopwood Communications, Ms. Draper is responsible for
copywriting, concept development and quality assurance for a variety
of clients throughout the Southeast. Her experience in marketing
direction within both private and publicly held companies gives her a
unique perspective on scheduling and budgetary concerns. Her greatest
strengths are her finely tuned writing skills, and her ability to
listen to, interpret, and balance the needs and desires of the client
within the market they wish to reach.
Joe Meek, Chief Operating Officer, Cleveland Office
Born in Greenwood, MS, Mr. Meek grew up in Swan Lake and then
Cleveland, MS. Mr. Meek received his B.A. in Political Science from
the University of Mississippi. After graduation, he worked in the
film industry for six years. A member of the Screen Actors Guild
(SAG), Mr. Meek worked as an actor in several major motion pictures
then served as a production assistant for Warner Brothers and as an
assistant to the Unit Production Manager at Sony/Tri-Star Productions.
Mr. Meek traveled extensively in these positions and worked at various
times in Los Angeles, Milan, Italy; Queenstown, New Zealand; and
Capetown, South Africa.
Betsy Tabor, Media Director
A graduate of Evangel College, Springfield, MO with a B.S. in Mass
Communications, Ms. Tabor is currently seeking a Masters Degree from
Jackson State University. Ms. Tabor has 16 years experience in
strategic media marketing including service at the Jackson advertising
agencies, The Ramey Agency, and Maris West & Baker.
Accounts Ms. Tabor has worked on in her career include: Union
Planters Bank, BankPlus, Rankin Medical Center, Kings Daughter’s
Hospital (Yazoo City), Mississippi Methodist Rehabilitation Center,
Viking Range Corporation, Mississippi Department of Tourism,
Mississippi Department of Economic Development, Deposit Guaranty
National Bank, River Oaks Hospital, and McDonald’s Corporation. Ms. Tabor develops media buying and planning strategies for all
clients of Coopwood Communications.
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